Category Head – Small Appliances

Role overview

Key responsibilities

• Define and execute the category strategy, portfolio roadmap and annual business plans.
• Own the category P&L, including revenue, gross margin, pricing, inventory and profitability.
• Track consumer needs, market trends, competitor activity and channel feedback to identify growth opportunities.
• Build a well-balanced product range across segments, price points and channels.
• Identify and evaluate OEMs and vendors; lead supplier selection, sourcing and commercial negotiations.
• Develop product cost structures, pricing, MRP and channel margin plans to meet business targets.
• Manage the product lifecycle from opportunity assessment and development through launch, sell-through and phase-out.
• Partner with sales, marketing, supply chain, quality, finance and product teams to deliver category plans.
• Monitor product performance, demand forecasts, inventory health and sell-through; take action to improve results.
• Build long-term relationships with suppliers, distributors and other industry partners.

Ideal candidate

• Proven experience in Small Domestic Appliances or a closely related consumer durables category.
• Experience managing a category or product portfolio with commercial or P&L responsibility.
• Strong understanding of product development, OEM sourcing, costing, pricing, margins and channel economics.
• Knowledge of consumer trends, competitive positioning and distribution dynamics in the appliances market.
• Demonstrated ability to take products from opportunity identification through launch and ongoing performance management.
• Strong negotiation, analytical, communication and stakeholder management skills.

How success will be measured

• Category revenue, margin and P&L performance.
• Quality and commercial strength of the product portfolio.
• Successful product launches and sell-through.
• Pricing, sourcing and channel margin effectiveness.
• Inventory health and supplier performance.