Job Description: The Content Marketing Specialist will be responsible for creating and managing high-quality content that resonates with B2B audiences, driving both visibility and lead generation.
Responsibilities:
Develop and execute content strategies aligned with business goals.
Write blog posts, case studies, whitepapers, and other B2B content.
Ensure content is SEO-optimized and aligned with the marketing strategy.
Collaborate with cross-functional teams for content distribution.
Measure content performance and optimize based on insights.
Desired Experience:
3-5 years of content marketing experience in B2B or tech.
Strong writing skills with a portfolio of published content.
Familiarity with SEO and content management tools (WordPress, HubSpot).
