Role Overview
We are looking for a Digital Marketing Specialist with 3-4 years of experience to develop and execute digital marketing strategies that enhance brand visibility, drive engagement, and generate high-quality leads. The ideal candidate is well-versed in performance marketing, SEO, content marketing, and account-based marketing (ABM) with a data-driven mindset and a passion for technology-driven marketing.
Key Responsibilities
· Develop, implement, and optimize digital marketing campaigns across multiple channels (Google Ads, Facebook Ads, LinkedIn, email marketing, etc.).
· Drive SEO strategies, including on-page and off-page optimization, content planning, and technical SEO improvements.
· Manage performance marketing campaigns with a focus on customer acquisition and conversion optimization.
· Oversee content marketing efforts, including blogs, landing pages, newsletters, and video content.
· Develop and execute ABM strategies targeting key business segments and enterprise clients.
· Track and analyze campaign performance metrics using Google Analytics, social media insights, and other analytics tools.
· Collaborate with the design and content teams to create compelling digital assets for marketing campaigns.
· Stay updated on industry trends, emerging technologies, and best practices to refine marketing strategies.
Requirements
· 3-4 years of experience in digital marketing, preferably in a B2B or e-commerce environment.
· Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, SEO, and performance marketing.
· Experience with email marketing tools (Mailchimp, HubSpot, or similar) and CRM platforms.
· Proficiency in Google Analytics, Google Search Console, and other marketing analytics tools.
· Hands-on experience in content marketing and ABM strategies.
· Strong analytical and problem-solving skills with a data-driven approach to decision-making.
· Excellent communication and project management skills.
· Passion for consumer electronics and tech-driven marketing is a plus.
